website copywriting web content Cheshire ManchesterThis freelance copywriting assignment was too tempting to resist. After all, who doesn’t love balloons and cake?

I was given the task of writing appetising web content for Choice Balloons and Cakes, owned by Julie Birtwistle, who wanted a new website to replace her existing site. The company, based in Davenham, Cheshire, specialises in eye-catching balloon decorations and homemade cakes.

Web designer Simon Warbrook created a bright, colourful site, while I provided the words to match this theme.

Before I began writing, I interviewed Julie to find out what had inspired her to start her business. I discovered that the balloon side of the company was prompted by a gift she was given and that Julie has loved baking since she was a child.

With the content, I ensured the tone was informal and fun to mirror the nature of the business, but at the same time reflecting Julie’s professionalism and commitment.

The new website showcases Julie’s stunning creations and demonstrates why she’s the right ‘choice’ for people who are planning special occasions.