website copywriting web content North WestThe main focus for a photographer’s website is, of course, their portfolio of images. However, it doesn’t matter how impressive the pictures are, good content is still a vital element of any website.

When Joanne Humphreys was launching her website, I got involved by crafting the words to complement her work as a wedding and event photographer.

Joanne, who is based in Crewe, Cheshire, specialises in using the documentary technique, also known as reportage.

While talking to Joanne, it soon became clear that her use of ‘reportage’ was particularly interesting. Today’s weddings, for example, are a world away from the nuptials of yesteryear, and modern day brides and grooms are always on the lookout for new ways to celebrate and document their special day.

With documentary photography the pictures aren’t posed, so the people being photographed are shown at their most relaxed and comfortable, and Joanne is also happy to include naturally staged images when requested.

For her first blog, Joanne told me how street photography inspired her to follow a path into reportage, and I especially enjoyed the story behind her picture of her friend’s cat being ‘walked’.

As well as covering weddings and events, Joanne also does portrait photography and art nudes.

For her website she asked for content to fit in with the modern, relaxed feel of her images, but at the same time showing that she is a professional with a passion for great photography.