Karen Parry called on my copywriting services when she was looking for someone to provide the words for her website.
Karen, who is based in Nantwich, Cheshire, requested a clearly written site to promote her business, Karen Parry Holistic Therapy.
My focus throughout was to explain the benefits of therapies such as Reiki and hypnotherapy, tailoring the content to be appealing to people already familiar with the treatments and those with little prior knowledge. I ensured the copy was easy to understand and avoided including too much detail about the history of the therapies, preferring to concentrate on how they can help people.
For Karen’s ‘about’ page I talked about her reasons for becoming a holistic therapist, including her own experience of the therapies. The aim of this was to demonstrate to Karen’s existing and potential customers that she has first-hand experience of the therapies.
I worked on the project with web designer Simon Warbrook and together we produced an easy to navigate, fresh site, with clear, persuasive content.
Karen was delighted with the results.